Macronix Annual Report 2003

At Macronix, all efforts are poured into creating high value-added products that will result in the greatest profits for clients. From world-leading Mask ROM to more recent mass-produced Flash, made possible by N-Bit technology, Macronix constantly strives to offer an ever more complete line of products, services and operations. Through allying more closely with its client structure and engaging in a diversity of partnerships, Macronix creates win-win situations together with its clients.

Macronix works with clients to create fresh new products that can meet the rising demand for handheld, digital consumer electronics. Macronix is able to build on its strengths in technology and integration, as well as on its ongoing leadership in non-volatile memory, multimedia logic products, and SOC technologies to offer application platforms with enormous business potential for clients' products. Sensitive to the needs of each specific market, Macronix works with clients to plot out market strategies and develop integrated solutions.

Macronix products have found wide application in an impressive array of electronic products, especially in communications platforms and PDA products. For example, Macronix now produces 32-polyphony harmonic chips for mobile phones that boast high-quality sound packaged into the world's smallest and highest-density chip. The company has even established a website where consumers can reach Macronix directly to download a wide variety of ringtones. The polyphony harmony chip has been selected for use by many key clients in the telecommunications industry and stands out as a stellar product that has brought profit to those clients as well as to Macronix. For 2004, Macronix will work to maintain its leading role in communications platforms through the development of 64 and 128 polyphony harmonic chips.

Macronix continues to develop its strategy of strengthening its Key Accounts, deepening partnerships with leading systems clients. Working with each other and inspiring each other, Macronix is able to develop new products that meet the needs of clients and the market as a whole. Taking Macronix's top five clients as an example, in 2003 Macronix created a number of products in "pin to pin" compatible Flash and ROM that contributed to the timely launch of several client products, the maintenance of their market leadership, and continued lowered costs and profitability. Because of partnerships with global industry leaders through its Key Accounts, Macronix also anticipates valuable partnerships with other important industry players. These relationships lead to joint design and R&D, and help Macronix maintain its technological edge. The company prides itself on cultivating not just straightforward buyer-to-supplier partnerships, but relationships based on mutual trust, cooperation, and shared growth. When Macronix is able to offer clients critical solutions and work with them to develop leading consumer products, everyone benefits.