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IIC China 2014 – Automotive Electronics Forum

Date : 2014/09/02
Location : Shenzhen, China
Place : Shenzhen Convention & Exhibition Center
Event Site :

​​​IIC China 2014 will be held in Shenzhen from September 2-5. More than 3,200 exhibitors will join this exhibition to display the latest IC technologies and most advanced solutions, shaping the future of design at the electronics industry show.

Mr. Allen Hsieh, General Manager of Macronix's Greater China region, is particularly invited to deliver a speech at "IIC Automotive Electronics Forum". This forum will focus on driving innovation and development of the automotive electronics technologies and the internet of vehicle (IoV) solutions. Many leading companies, including BYD, ADI and Freescale, will demonstrate their latest automotive electronics solutions and related applications.

Macronix Speech Session
Time3:00pm~3:40pm, Tuesday, September 2, 2014
SpeakerAllen Hsieh, General Manager, Greater China, Macronix
TopicMacronix Automotive Solutions

In China, the fast-growing of the vehicle brings great opportunities in automotive electronics. Similarly, as consumer demand for vehicle safety and convenience is growing, the market for devices that improve car safety, energy efficiency, in-car entertainment and other experience-enhancing features is booming.

Macronix is not only the member of Automotive Electronic Council (AEC), but also has excellent in-house design and capabilities to offer customers broad portfolio of automotive-grade (AEC-Q100 certified) flash memories with proven quality, technical support and product longevity. Macronix has successfully and deeply penetrated into the automotive electronics market in recent years.​

Forum Agenda